Go from “this is sh*t” to “this is the sh*t”

The Copy Colada Blog

Where DIYing your sales copy is as easy as mixing your favorite drink. 

This is the magic question. I’ve been asked over and over again, “what is conversion copywriting, and how is it different from regular copywriting? The term “conversion copywriting” was coined by Joanna Wiebe, and it means that the copy followed a proprietary framework to generate conversions, whether those are leads or sales. It starts with […]

Conversion Copywriting

March 9, 2023

What is Conversion Copywriting? Here’s the Easy Answer

If you want to write more persuasively because you want to convert your audience into paying customers or clients, welcome! The following copywriting persuasion techniques will help you do just that. And better yet, instead of telling you, “do this, not that,” I’m also explaining the reasoning behind these techniques, giving you examples of how […]

Sales Psychology

February 28, 2023

Use the Power of Psychology: 3 Copywriting Persuasion Techniques

Good news: You don’t have to be a modern Ogilvy to write emails that get your readers to whip out their AmEx credit cards faster than what it takes to make your bed in the morning. But you must test different techniques to see which speaks to your audience. Here are three proven email sales […]


January 4, 2023

3 Proven Email Sales Techniques That’ll Catapult Your Results

Writing anything from scratch is never fun or easy. In fact, it is the most time-consuming thing you can possibly do.  Thankfully, there are a lot of copywriting formulas that have been proven to work. I’ve used almost all of them! But after following my intensive research process for my clients and putting it all […]


November 14, 2022

Sell Anything With This Copywriting Formula

Did you know that the average attention span for most people is now 8 seconds? This means we’re living in what some call an “attention economy.” You really only have a few moments to grab your readers’ attention. No matter what you are writing – an email, blog post, or landing page – make sure […]


January 29, 2022

How To Write A Subject Line That Gets Opened

Do you know how to write emails that sell your products or services without coming across as salesy? If you haven’t learned this skill, you’re missing out on the single most effective tool in your marketing arsenal, and no one will care about what you have to say. We’ve all seen it in our inboxes: […]


January 29, 2022

Write Amazing Emails That Sell; 5 Tips

If your headline sucks, nobody will read the rest of your copy. So, how do you come up with headlines that convert? Headlines that’ll get your people to stop scrolling? Two words: fear and desire. While studies of human psychology prove that all human action is driven by fear and desire, you really don’t have […]


January 11, 2022

Write Great Scroll-Stopping Headlines That Convert

Wanna write a sales page that gets your people to buy without second-guessing? I know you said yes. Cool. Here are 7 must-haves for EVERY sales page you build from now on. Heads up: this is not for the rookies. You WILL have to take the time to do research and make sure this is […]

Sales Page

December 9, 2021

7 Proven Tips For a 7 Figures Sales Page