Good news: You don’t have to be a modern Ogilvy to write emails that get your readers to whip out their AmEx credit cards faster than what it takes to make your bed in the morning. But you must test different techniques to see which speaks to your audience. Here are three proven email sales […]

Did you know that the average attention span for most people is now 8 seconds? This means we’re living in what some call an “attention economy.” You really only have a few moments to grab your readers’ attention. No matter what you are writing – an email, blog post, or landing page – make sure […]

Do you know how to write emails that sell your products or services without coming across as salesy? If you haven’t learned this skill, you’re missing out on the single most effective tool in your marketing arsenal, and no one will care about what you have to say. We’ve all seen it in our inboxes: […]