Do you know how to write emails that sell your products or services without coming across as salesy?

If you haven’t learned this skill, you’re missing out on the single most effective tool in your marketing arsenal, and no one will care about what you have to say.

We’ve all seen it in our inboxes: the sales emails that are so blatantly salesy that not only do we delete them without opening, but we also unsubscribe from the sender’s mailing list.

Nothing is more annoying than having a business email land in your inbox.

“Hey, I just saw your profile on [website] and wanted to send you our free [product name] kit!”

“I noticed that you were looking for [need], and we offer [solution/product/service].”

“We’re offering a promotion to new customers.”

“I’m reaching out to people who made searches like yours.”

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Believe it or not, there’s a whole art to writing sales emails that don’t come across as all-about-the-sales, and if you learn it, you’ll have an easy time getting people to buy what you’re selling, even if they weren’t planning on doing so before they opened your email.

Here are some tips for writing juicy emails that sell:

• Use your personality. Using your own voice is essential for making sales, but don’t be afraid to add in some personality. Even if you’re using templates and prompts, feel free to spruce things up with some wit or humor.
• Be honest. Honesty is the best policy when it comes to writing emails that sell. Don’t make any false claims about what your product or service can do—it’s better to be up-front about what it doesn’t do! If you’re selling a product that helps people cook dinner faster but can’t guarantee they won’t eat fast food afterward, say so!
• Talk about yourself. You want the reader to know who they’re buying from, so use the email to tell them more about yourself and your company. But don’t ramble on! The goal of this tactic is not to get the reader to fall in love with you—it’s to give them confidence in your solution.
• Be Specific: Use clear language and specifics in your copy. Instead of saying “email us,” say “reply to this email.” Instead of saying “here is my card,” attach your card as a PDF.
• Don’t Forget: Give the customer something in return for their time. Offer a whitepaper, a coupon code for next time they shop with you, sneak peeks at new products, etc. Also, make sure that when you do ask for something from them (like an opinion or survey) it won’t take long and will really help them out.

The key with this practice is to focus on building value before making the pitch.

When you can demonstrate that such value exists before the sale, your pitch will be easier to swallow. Given that so many consumers are set into a “never buy” mindset.

It is important to avoid typical sales pitches and focus on building value first while continuing to present your offer in a genuine way.

The information in this post can be utilized to create a sales email that is informative and interesting—and, hopefully, sells a lot!

Use these tips wisely and learn how to discuss your products or services without being annoying or salesy.

As a result, you will come across as knowledgeable and professional while also encouraging readers to learn more about you, your business, and what you have to offer.