We’ll strategically utilize your brand voice, messaging, and story so that anything I write actually sounds like it’s coming from you – and positions your product as their holy grail.
Our Voice of Customer data research process shows us the psychographics of your audience (wants, needs, desires, past failures, what they think about themselves) – so that we can say the right thing at the right time. This is crucial for copy that connects with them and converts them. This process might include:
- Review mining
- Heat-map tracking
- Google Analytics analysis
- Other research methods
What makes people click? How should your sales page be structured? What flow should your sales copy have? How should you present pricing? How should you handle objections?
We’re masters at human psychology and what makes people click. Everything I (Elenny) write has a reason to be there. So if you ever feel the need to ask, “why did you choose this phrase?” or “why did you choose this framework?” I will tell you the data that fueled that decision.