We’ll use our tools to analyze your brand voice so that anything I write actually sounds like it’s coming from you.
Our Voice of Customer data research process shows us the psychographics of your audience (wants, needs, desires, past failures, what they think about themselves) – so that we can say the right thing at the right time. This is crucial for copy that connects with them and converts them. This process might include:
- Review mining
- Heat-map tracking
- Google Analytics analysis
- Other research methods
We’re masters at human psychology and what makes people click. Everything I (Elenny) write has a reason to be there. So if you ever feel the need to ask, “why did you choose this phrase?” or “why did you choose this framework?” I will tell you the data that fueled that decision.