The Copy Colada Blog
Where DIYing your sales copy is as easy as mixing your favorite drink.
This is the magic question. I’ve been asked over and over again, “what is conversion copywriting, and how is it different from regular copywriting? The term “conversion copywriting” was coined by Joanna Wiebe, and it means that the copy followed a proprietary framework to generate conversions, whether those are leads or sales. It starts with […]