Read time: 3 minutes Today, I’m going to show you why you want to focus on your offer’s copy on benefits rather than features – and how to do it. Don’t get me wrong – I’m sure your offer is fantastic! But In a crowded market where everyone seems to be offering the same things […]

This is the magic question. I’ve been asked over and over again, “what is conversion copywriting, and how is it different from regular copywriting? The term “conversion copywriting” was coined by Joanna Wiebe, and it means that the copy followed a proprietary framework to generate conversions, whether those are leads or sales. It starts with […]

If you want to write more persuasively because you want to convert your audience into paying customers or clients, welcome! The following copywriting persuasion techniques will help you do just that. And better yet, instead of telling you, “do this, not that,” I’m also explaining the reasoning behind these techniques, giving you examples of how […]

Good news: You don’t have to be a modern Ogilvy to write emails that get your readers to whip out their AmEx credit cards faster than what it takes to make your bed in the morning. But you must test different techniques to see which speaks to your audience. Here are three proven email sales […]

Writing anything from scratch is never fun or easy. In fact, it is the most time-consuming thing you can possibly do.  Thankfully, there are a lot of copywriting formulas that have been proven to work. I’ve used almost all of them! But after following my intensive research process for my clients and putting it all […]

Did you know that the average attention span for most people is now 8 seconds? This means we’re living in what some call an “attention economy.” You really only have a few moments to grab your readers’ attention. No matter what you are writing – an email, blog post, or landing page – make sure […]

Do you know how to write emails that sell your products or services without coming across as salesy? If you haven’t learned this skill, you’re missing out on the single most effective tool in your marketing arsenal, and no one will care about what you have to say. We’ve all seen it in our inboxes: […]

If your headline sucks, nobody will read the rest of your copy. So, how do you come up with headlines that convert? Headlines that’ll get your people to stop scrolling? Two words: fear and desire. While studies of human psychology prove that all human action is driven by fear and desire, you really don’t have […]

Wanna write a sales page that gets your people to buy without second-guessing? I know you said yes. Cool. Here are 7 must-haves for EVERY sales page you build from now on. Heads up: this is not for the rookies. You WILL have to take the time to do research and make sure this is […]