Project details

Task

Pané Marketing contacted me after their membership's sales page wasn't delivering the conversions they wanted to see. The problem was it wasn't touching their ideal customers' pain points, the messaging wasn't 100% there, and the true value of this membership was *hidden* within the sales page.

We did intensive voice-of-customer research to dig deep into the client's audience's problems, hesitations, expectations, and pain points, among other factors. We used the exact words and phrases they used to express themselves - leading to a sales page that connects deeply emotionally and psychologically.

Craft

Sales Page Copy
Sales Page Layout Strategy
Wireframes

"GIRLLLL this is AMAZING. Like holy sh*t I want to buy it.. even though I already own it." 

- Marissa P.

Voice of Customer Research