Kin
Insurance
the
Experience
Project details
Task
After going through the win-back campaigns and not getting their homes insured by us, leads went back to being stale. After researching their psychographics and learning about their needs, I strategized newsletters to educate and convert those leads into home-insureds that trust us - by sending them actionable resources, gaining their trust, and providing guidance.
Craft
Email Strategy
Email Copy
Voice of Customer Research
Results
Generated over $500,000 in policies in less than 6 months
Concoct My Sales Copy
My sales copy gives you words that sell by combining your unique voice with your prospects’ messaging, garnished with strategy
If you have a mediocre offer, then use mediocre copy. If not, you’re in the right place
Never get sales copy that doesn’t sound like you again.
