Go from “this is sh*t” to “this is the sh*t”

The Copy Colada Blog

Where DIYing your sales copy is as easy as mixing your favorite drink. 

Read time: 3 minutes Today, I’m going to show you why you want to focus on your offer’s copy on benefits rather than features – and how to do it. Don’t get me wrong – I’m sure your offer is fantastic! But In a crowded market where everyone seems to be offering the same things […]


April 4, 2023

TCC #001: Sell the Benefits, Not the Features