TCC #001: Sell the Benefits, Not the Features

TCC #001: Sell the Benefits, Not the Features

TCC Sell the Benefits, Not the Features

Read time: 3 minutes

Today, I’m going to show you why you want to focus on your offer’s copy on benefits rather than features – and how to do it.

Don’t get me wrong – I’m sure your offer is fantastic! But In a crowded market where everyone seems to be offering the same things you are, you must stand out.

By focusing on the impact your offer will have on your audience’s lives rather than how fantastic it is or how long it took you to make, they’ll visualize themselves having it – so they’ll crave it.

This is actually where a lot of business owners and marketers fail.

They get hyper-focused on the features that make their offer stand out, but they fail to highlight why their audience will want it or how they’ll use it.

They fail to show the transformation. So they end up leaving a lot of money on the table.

Features get attention. But benefits sell 💰

I’m not sharing any “hacks” or frameworks because the last thing you want is to sound robotic, so I’m giving you actionable tactics so that you can:

  • Easily convert your features into benefits
  • Make your readers virtually salivate over your offer
  • Make selling easier and more natural
  • Make it about them, not you

Let’s dive in.

How to craft a benefit for each feature of your offer

Instead of selling them, let’s say, a protein shake blender bottle – sell them the easiest and fastest way to get a clump-free protein shake.

See what I did there? The feature is it blends your protein shake, but the benefit is that you’ll get a clump-free protein shake fast and easily. 

The best benefits are the ones that solve a problem. So we can take the example I provided above further and even add, “you’ll get a clump-free protein shake in 11 seconds or less.”

This benefit addresses two problems – clumps and how long it takes to make a protein shake.

The mindset shift 🧠

You’re not selling the tool. You’re selling the job that the tool will do for them and how they’ll feel.
You’re solving a problem. 

I hope this was helpful. See you next Tuesday morning!

Shameless plug 🔌

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