About the Pané Marketing project


Pané Marketing reached out to me after their membership's sales page wasn't delivering the conversions they wanted to see. The problem was it wasn't touching their ideal customers' pain points, the messaging wasn't 100% there, and the true value of this membership was *hidden* within the sales page.

We did intensive voice-of-customer research to dig deep into the client's audience's problems, hesitations, expectations, and pain points, among other factors. We used the exact words and phrases they used to express themselves - leading to a sales page that connects on a deep emotional and psychological level.