The problem: Your sales copy might not follow conversion best practices, so your emails are not being opened, and the links inside your emails are not being clicked. Your headline might be weak, and if it’s a good one, the copy past the headline might be repelling your audience. The same thing goes for your CTA – it could be sending people away rather than converting them.

Why it matters: If you’re not constantly testing and optimizing your copy assets, you won’t know what resonates with your audience. So there’s not an opportunity for you to scale your business – which means you’re leaving even more money on the table for your competitors to grab.

What you can do: Start running A/B tests while testing ONE thing at a time. For example, start by testing two headlines, pick a winner, then move on to another test. Test your email subject lines – does your audience prefer shorter or longer? Do they prefer questions? Don’t forget to test your CTA.

You can get a headstart with my Sales Copy Bundle.

1 sales page. 8 sales emails. Countless Stripe notifications: Get your sales copy to actually convert with this prompt-guided Sales Copy Bundle. So you’ll know exactly what to say and how to say it.

Plus, each email has two subject lines for you to A/B test.